On my way to the subway this morning, it isn’t unusual for commuters to pick up one of the free newspapers in the morning. Today, Nintendo has taken over the front and back cover of Metro, a popular free daily here in NYC, with an ad for the new Professor Layton and the Unwound Future. Retro styling the newspaper to look like an old-time tabloid, the ad talks about the game and backstory a bit. Additionally, there is a bit of humor in their own form of ads within the ad on the back page. What it’s all hiding though is the fact that this is Metro’s Sex Issue.

It’s both genius and confusing. And hilarious. It’s genius, confusing, and hilarious. More photos after the jump.