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PS3 Finally Turns A Profit

In an interview with IGN, Shuhei Yoshida, president of Sony's Worldwide Studios, says the company is finally making money on every PS3 sold and there's no rush to bring the price down again.

"This year is the first time that we are able to cover the cost of the PlayStation 3," Yoshida says. "We aren't making huge money from hardware, but we aren't bleeding like we used to."

Seeing as retailers have been low on stock since January, Sony plans on focusing more on increasing production to replenish store stock.

"When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand," he explains. "At the moment, we are trying to catch up our production."

"We have lots of great games coming out and innovations with Move and 3DTV, so we don't believe this is the time for us to think about a price drop," he adds.

Sony is planning introducing more bundles, including one this fall that will include a PS Move controller, a PS Eye, and Sports Champion with the PS3 for $399.